So for this brief we were asked to create an Identity for a new sports initiative for young people called "Talent Hubs". This included a logo, poster, pop-up banner, t-shirt, water bottle, e-mailer and web banner.
I rather enjoyed this brief and for probably the first time, I made a logo I truly loved and believed in! Allow me to bore you with the meanings behind the logo:
The logo consists of a
graphic element along with a clean, young typeface that will appeal to the
target audience. The graphic encompasses everything Talent Hubs is. The central
circle is the “hub” of Talent Hubs and each of the circles surrounding it
represents an individual, whether this is the teenager joining the initiative
or members of the Wesport team running it is up to the person interpreting it. The
orange circle highlights this aspect of the logo, but this is also the spot
where you insert yourself into the Talent Hubs initiative. Although the
individual is important, these circles come together to form a TEAM, a very
important aspect in sports, and makes up the bigger picture. The graphic has a
sense of movement, which is important in pretty much all sports. It is also:
note that the logo is moving to the right (forwards), as you want teenagers
progressing forward towards their goals and not moving away from them. It may
not be so noticeable, but the graphic is triangular in shape. Triangles are one
of the strongest shapes and so serves as a symbol of strength and among other
meanings it is a focus point for energy.
More images to come when I figure why I can't convert them into jpegs!!
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