Stray Thread

For our final project at uni, we were allowed to do ANYTHING we wanted. Me being the indecisive person that I am, it took me awhile to decide! I eventually decided that since I love sewing, I would make a set of sewing kits (packaging) that was aimed towards people of my age range (Young adult. About 16-25 ish) that would contain all the things you would need to sew. There would be three in the set, each representing a different stage: Beginner, Intermediate and Advanced. So hopefully, if you brought the beginner you would then advance up the sewing learning curve and get the other two kits!

Coming up with the brand name for these kits took forever. All the good names are taken! I must have gone through at least 20 different names before I settled on "Stray Thread". The logo itself is pretty simple and very colourful so that it appealed to my target audience! I really wanted to avoid the obvious sewing reference but I was convinced by my friends that this was impossible. I still like the final result though, so it's not all that bad.

As for the packaging, they are triangular in shape, inspired by Tailors Chalk! (I couldn't cope without it!) They also have REAL (Yes, REAL) fabric sewn onto them. I mean, why have a rubbishy looking texture put on them when you could put the real thing on it? You can interact with the packaging then and the whole thing becomes a lot more interesting.

Admittedly, this was actually my second choice for my project as my teacher didn't seem to be all that keen on my first choice. For some reason that I still don't reeeeally understand. But never mind! I still enjoyed this project :)